Nike needed a creative partner on their latest VaporMax campaign with Errolson Hugh’s company, Acronym. We couldn’t resist this great opportunity to collaborate with Nike and Acronym, and the fun of discovering a whole new world between cyberpunk and westerns.
The Alternate World
Errolson and Nike had a wild inclination to juxtapose the worlds of old traditional westerns and cyberpunk. The final result is eccentrically fantastic and such a blast to create.
Before principal motion began, we first needed to get the design direction sorted and approved by Nike and Errolson. The main intention was to create a world of chaos, yet still visually coherent.
Designer + Animator + Art Director - Ash Thorp
Designer + Animator - Toros Kose
Producer - Monica Thorp
Nike Creative Director - Danny Demers
Errolson Hugh, Zaoeyo, Gray Scale Gorilla, Chad Ashley, Turbosquid.